TAG Heuer Formula 1
CASE: STAINLESS STEEL, CERAMIC BEZEL WITH DIAMONDS
DIAL: WHITE, DIAMONDS
STRAP/BRACELET: STAINLESS STEEL, CERAMIC
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TAG Heuer began as Uhrenmanufaktur Heuer AG in 1860 founded by Edouard Heuer in St-Imier, Switzerland. The company was purchased by TAG Group (Holdings) S.A. in 1985, when the Heuer brand became TAG Heuer. In 1999, TAG Group sold TAG Heuer to French luxury goods conglomerate LVMH.